Tuesday, October 23, 2012

Street Fashion Trend: Varsity Jackets

Mini H&M Haul:

Chain Necklace $5.95//Men's Maroon Beanie $10//Snake print Trousers $29.95

So I came up with this outfit for the East Urban LookBook:

I love this version of the Varsity Jacket the most because it's a little oversized for a more effortless approach as opposed to the cropped ones I've been seeing a lot of. It is also light and thin which makes it much easier to layer without looking bulky. 

Street Style Inspirations:

Hoped you enjoyed this look!

<3 Mel

Tuesday, October 16, 2012

All American Woman

I have a very well rounded style. It depends on the mood I am in and what triggers my creativity when I see an article of clothing. As soon as I saw this skirt, I immediately thought of what I owned in my closet and how I could use those pieces to style this pleated skirt. So I threw in a denim button down to add texture, wrapped a leopard scarf around my neck to accommodate fall  and added nude pumps and a square face watch for a classic finish.

Find these pieces (or similar) here:

Wednesday, October 10, 2012

My Essential Shoes for Fall

I decided to pull out some shoes out of my closet to make my outfit choices a little easier this fall. I think you'll notice a pattern with the shoes I buy haha. My two favorite places to buy shoes is Zara, usually when they have a sale, and forever 21, mostly because they are inexpensive so I don't mind if they get scuffed up. Its all about fashion on a budget!

1.Combat-ish boots-Zara // 2. Patent Faux Leather Loafers-Zara // 3. Booties-XX21 // 4.Mary Jane-XX21 // 5. Sneaker Wedges-Sample for EU // 6. Wedge ankle boots-Zara

My newest pair are the Sneaker Wedges and I am so in love with them! This past summer I bought a similar pair from H&M in a nude pink color without the heel but rarely ever wore them because they made me look so frumpy and short! These are the perfect pair because they add length to my frame and are still as comfortable as regular sneakers! Whether these will be available on East Urban will depend on the demand.

And here are shoes I'm looking forward to adding to my Collection:

Fall Shoe Wish List

Zara boots
 This is actually a splurge for me, not quite sure if I'm ready to bite the bullet for this one, but I am in love with this Chloe dupe.

H&M high heel pumps
$80 - hm.com
Must have for fall are closed toe classic pumps!

Forever 21 pointy boots
I love combat boots, and I love this pair in particular because of the heel!

Forever 21
 I prefer these over the Lita's because its a little more refined and slightly less grungy, however, that's just my personal style.

Now I'm off to dreaming about these shoes!


Tuesday, October 9, 2012


First off, I think its time to formally introduce myself. My name is Melinda and I am a 24 year old entrepreneur. I am the owner of an eBay store called East Urban, that sells apparel and accessories inspired by High Street Fashion from New York and Asia.

This blog is where I will share all my adventures, ideas and inspiration for East Urban with you. Now lets get to the chase:

Coming Soon to East Urban, and now officially my new work bag is this Colorblock Luggage Tote inspired by Celine.
Retail= $45

I love this bag because it is very room and functional. The exterior feels like real leather and durable, the inside has a smooth suede like texture.



East Urban believes in conducting business with a high level standard of work ethics which includes integrity. We do not sell fake designer products, however we do sell high quality products that are uniquely our own and some, inspired by high fashion designers at a fraction of the cost.

Moreover, East Urban sells products that I believe in, as every piece is hand picked by me. My promise to you, is that my opinion will always be honest.

Thank you for reading, a post on what's inside my bag will be up soon!


Sunday, October 7, 2012


blouse-coming soon to East Urban //black skinnies-thrifted //watch- marc jacobs//sandals-zara/clutch-thrifted//belt-East Urban//ring-thrifted

This is what I wore out for dinner with a girlfriend, I absolutely LOVE the Pajama look of this shirt!

Follow me on INSTAGRAM if you'd like: FashionxPhilosophy

Wednesday, October 3, 2012

ZARA: The Perfect Essential Trousers

I am loving all of Zara's trousers! I think they are the perfect combination of trendy and basic. The tailoring and quality of these pants give off an illusion that they are designer! They are each timeless pieces and perfectly price!

I plan on purchasing these pieces:

1) Camouflage trousers with zips.....$59.90
I will be wearing this fall's street fashion trend (camo) as pants instead of the parka.

2) Diamond Print Trousers...............$79.90
I love the look of relax harem pants, but because I am petite, they just don't look right on me. So instead I'm opting for a silhouette that is a little more structured. I'm also a big fan of the "PJ's" look.

3) Light Satin Jeans..........................$59.90
If you usually wear more monochromatic mute colors like I do, red skinnies are an easy way to add a pop of color to your outfit. 

4) Coated Trousers with zip.............$79.90
I want to wear these with everything this fall! Especially oversized jumpers and military style booties!